A native Lakelander, Erica is an alumna of Harrison School of the Arts, where she cultivated her love for music and musical theatre. Today, that passion has found a new audience in her three children as she introduces them to the magic of Broadway through favorites like Frozen and Wicked. Together with her husband, Raul, their family enjoys making the most of life outdoors—kayaking, fishing, hiking, and tackling the latest project in their 1920s bungalow. A testament to her adventurous spirit and love of food, Erica has also conquered the famous 5-pound steak challenge at Texas Cattle Company.
As Brand Director and Partner at CPS Investment Advisors, Erica plays an integral role in shaping the firm’s strategy, brand, client experience, and community presence. Drawing on more than 17 years of leadership experience in the hospitality industry, she brings a service-first perspective to her work and a deep understanding of how thoughtful communication, strong relationships, and attention to detail can create meaningful experiences.
Erica oversees strategic planning, marketing and communications, brand management, community engagement, and firm-wide events. She works closely with CPS leadership and teams across the firm to ensure the client experience reflects the same level of care and personal attention that has defined CPS for decades. She also leads the planning and execution of many of the firm’s signature events, including client appreciation events, educational programs, economic updates, philanthropic initiatives, and the Annual CPAlliance® Executive Roundtable.
Erica’s commitment to service extends well beyond the walls of CPS. Combining the firm’s longstanding values of service and philanthropy with her love for the community she calls home, she helped launch CPS Cares, the firm’s 501(c)(3) charitable initiative dedicated to supporting nonprofits, schools, and families throughout the communities CPS serves.
Throughout her career, Erica has been actively involved with organizations supporting education, healthcare, families, and economic development across Central Florida. Her community leadership has included service with United Way of Central Florida, Women United, Young Leaders Society, the Junior League of Greater Lakeland, EMERGE Lakeland, and local schools and education initiatives. She has also helped lead fundraising efforts generating significant support for organizations and programs serving families throughout the region.
Whether she is helping shape the firm’s strategic direction, creating a memorable experience for clients, supporting the CPS team, or bringing people together in service to the community, Erica approaches her work with creativity, energy, and a genuine commitment to relationships.